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Matthew Thomas, Kyoto

This post originally published at craftfollowsconcept.com

Press Release:

Good evening.  I am here to introduce to you a new band.  You will always remember this evening, as you are the first audience to hear about the band, which will go on to shake the music industry to the core.  However, I’m sorry, I’m very sorry, but you will not be hearing from the band this evening.  They are very busy preparing for the possibility of contemplating their first show, which you will hear about in a few minutes.  At that time, you will be given a inside tip about how to score FREE TICKETS for this gig, but first I should explain the membership arrangement of the band, as it is a bit special.  The band is a trio consisting of two humans and a third member, a “third term”, which is referred to as “the floating concept.”  The floating concept triangulates the members and makes the band structure as we know it possible.  The band structure is therefore equivalent to a trinity.  Without the floating concept, the band would spill apart in a matter of hours due to its own frivolity and according to the second law of thermodynamics.

Who are these band members, you will want to know?  Of course you do.  When something this special, this fresh, this frankly white hot, comes along it draws all eyes.  Well, I can let you in on this much–the members are multi-talented young artistes on the cutting edge of fashion who are even as we speak enacting the first true artistic theory of the 21st century.  They are considering and arranging all aspects of their performance, except those aspects that relate to the music to be played.  There is a reason for this–the band can play no music, owns no instruments, and is in no hurry to learn their craft.  They are instead, busy, very busy, honing their CONCEPT,  Just as night follows day, and form follows function, the band believes, as its only tenant of belief, that craft follows concept (twitter hashtag #cfc).

Now, with the three members in place, is there room for more, you may ask.  Yes indeed.  In fact the band is actively recruiting a fourth member, and the position is wide open.  There are some conditions on this member, however.  First, the fourth member must be a woman, a female.  Second, she must be gorgeous and bewitching.  (For the time being, in advance of her arrival, we shall refer to her as the  “background term.”  Upon her arrival, the band will, momentarily, become a quaternary.)  Third, and crucially, she must break up the band almost instantaneously upon joining it.   There are no other conditions.

Now, you will be eager to know when and where the band will be playing as the break up of the band could occur at any time, in the blink of an eye, and is entirely at the mercy of the bewitching female, the eternal anima.  Fortunately, plans for the band’s first gig are already well underway.  The band will be convening in March of 2014 in Boracay, just 11 months from today, to discuss its next move.  At this point we are thrilled to be able to announce that in Boracay the agenda point of a concert or live event of some kind IS a distinct possibility.  In short, a performance concept MAY be discussed.

What that performance might look like is currently a matter of the highest secrecy not to mention massive uncertainty.  After all, as I am sure you will agree, the first true artistic theory of the 21st century, the theoretical descendant of surrealism, pop art, and the theater of the absurd, needs some little time to germinate.  It cannot be rushed.  However, there is some information that we are prepared to release tonight.  First, initial scouting has been undertaken on the island of Gibraltar, and very tentative discussions are being undertaken with representatives of the Zimbabwean government regarding possible locations.  At present, we are referring to these as “Plan A,” and “Plan B.”  In the event that either Plan A or Plan B materializes, you will be able to score FREE admission by simply attaching yourself to the flash mob which will storm the venue precisely 20 minutes after the band takes “the stage.”  In order to join the flash mob, you will simply need to locate third member of the band, the floating concept, who will be leading the mob.  Please be aware that the floating concept IS floating, and therefore by definition is subject to frequent re-definition and re-nominalization.   In other words, by the time the third term reaches this putative future time/space conjunction it may well be styling itself as something entirely other.

There is a Plan C.  Plan C will be referred to as “Plan C.”  Plan C is cancelation.  In the event of cancelation, the concert/event will be simulcast across all platforms for viewing in the comfort of your own home.

I know that at this point you will be salivating to know more, that you will already be scouring the internet for more information about the band and its concept.  What we can say is, anything you might read online is the purest of speculation.  The band does not leak, in fact it does not even hold water.  From an atmospheric point of view, however, the band is currently working under the following umbrella, and I quote:

“The new girl in Tahoe has swallowed Sinatra’s c**/ A Russian primadonna dances slow on valium/ After the game the benchwarmer can’t get a ride/ in space there is no center/ we’re always off to the side

Guinnevere orders one more beer in the smokey pick-up bar/ A burnt out tramp by the exit ramp waits for one more car/ The Latin teacher always smells like piss/ The census figures come out wrong/ there’s an extra in our midst.”

An extra?  A fifth member?  Is that a leak?  Does the band leak?  Does it, after all, hold water?

Come and see, follow us across all social media platforms at#cfc and craftfollowsconcept.com, tell your family, tell your friends, tell your neighbors, don’t tell a soul. The telos of the art world is about to be revolutionized, about to jump the shark, run rampant, build its own contingent, its own motherf***ing army.  Follow the band, tap into the excitement come and see a legend while it’s still being made!  Ladies, gentlemen, I give you, THE BAND.

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